Why Social Media Marketing Is Set To Explode

Over 50% of North Americans are in possession of a Smartphone, and the exploding usage on social media platforms is changing how we buy and sell.   Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day. 

Retailers and brands are therefore increasingly focusing their attention on social commerce.

But, many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale?

In a recent report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and examine the e-commerce conversion and order value gap. 

Read more: http://www.businessinsider.com/why-social-commerce-is-set-to-explode-2013-7#ixzz2Y6awDktF

 

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