James Maduk
A man should look for what is, and not for what he thinks should be.
— Albert Einstein
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A Wall Street Journal news item gives you an idea of the real excitement behind social media marketing. I’m betting that there’s much more than facebook around the corner and here’s an example of what we can expect.
Google Inc.’s aim to get more social and compete with fast-moving rivals such as Facebook Inc. and Twitter Inc. continued with the search giant acquiring social-search start-up Aardvark.
Technology blog TechCrunch earlier reported Google acquired Aardvark for $50 million. Google confirmed the acquisition to Dow Jones, but declined to discuss it further. Aardvark and its venture capital backers couldn’t immediately be reached for comment.
Aardvark was founded in 2007 in part by two former Googlers, Max Ventilla, who was responsible for Google’s marketing and monetization initiatives around Adsense and Web applications, and Nathan Stroll, who headed Google News.
Rather than a traditional search engine based on pre-indexed Web pages, Aardvark provides customized answers sent directly from real-life friends or friends of friends in real time.
When people ask a question on Aardvark, the service sends a message to the searcher’s friends or friends of friends, via email, instant messenger or other means, but only to those that are online at the time and that would be likely to have an answer to the question.
If you are a speaker or independent professional that profits from information think about how this might fit into your business???
Expect the Best
James Maduk
Internet Marketing Speaker and Entrepreneur
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